The eternal brilliance of diamonds governs the concept and the interior design for the De Beers LV store in the very heart of the global star system: Beverly Hills, Los Angeles. The showroom is conceived with ease of access, visibility and privacy in mind. The space showcases a remarkable amount of jewelry with free flow of movement around the displayed items. The design revolves around the great glass screen which reflects both modernity and antiquity, associating the ambiance of the store with natural materials that allude to the profound relationship between nature and the precious stone.

“It is the whole building that encapsulates a series of surprises: from a semi-dark interior gallery, where the most precious stones are on display, a staircase highlighted by a body of water leads to an external terrace – a mini-theatre of mundanity.” – Patricia Viel