Echoing the solemn elegance of its trademark, the Milan flagship store of Cerruti radiates contemporaneity with its minimalist aesthetic that signals introspection and authenticity. The environment showcases clothing items as the protagonists, with supporting acts from the mannequin and from the surrounding space. The space is transformed into a linear and neutral volumetric system with subtle lighting and stone flooring in natural cool shade. Female and male universes combine in the harmony between the white drapes’ feminine gesture of privacy and the rugged masculine structure of hardwood used for the men’s section.