The hotel’s classic and solid architecture and interior design consolidate the urban landscape in the area of London that has undergone a profound transformation. The use of Portland stone and bronze, typical of public buildings in London such as St. Paul’s Cathedral, Buckingham Palace, the National Gallery and the British Museum, together with the meticulous facade design, reveals a rigorous, modern approach to the theme. The interior design of the hotel is deep-rooted in the city’s artisanal culture of silversmithing and use of noble woods and fine detailing, representing a strong link with English traditions.