B&B Italia’s London flagship store, with areas dedicated to Arclinea, proposes a close correlation between the living area and the kitchen. The interaction between the high-end kitchens of Arclinea and the furniture of B&B Italia and Maxalto is housed in a fluid sequence of spaces, illuminated by a new and efficient LED lighting system. The 1,200 sqm showroom opens to Brompton Road through a passage of smoothly suspended gallery space demarcating the entrance. The spatial arrangement centers around the “working area” which is dedicated to a lavish selection of fabrics, to the visualization of personalized products, and to the champions of furniture design.