Over three floors Technogym’s Milan flagship store offers an all-encompassing experience in healthy lifestyle where customers can evaluate their physical performance level and receive a personalized workout program from personal trainers, in addition to purchasing the latest products and services for physical exercise. The design of the store structures the space according to various functions: while the ground floor acts as a showroom, on the floor below customers are able to trial wellness products and technologies, and gain more knowledge about the use of the products on the first floor.