With emblematic architecture and interior design, the building references the industrial past of the Riva Calzoni area, now almost entirely dedicated to the fashion industry. The building features a courtyard system with a presentation area on the ground floor, conceived as a theater. All functional spaces develop around an inside courtyard and terraces which correspond to the covering of the theater and provides an overview on different activities inside of the building. Partly glazed and treated with reflective material, the facade consists of inclined shapes as a nod to the surrounding industrial scenery, reproducing the profile of a former shed roofing.